Welcome to the APE: Author, Publisher, Entrepreneur—How to Publish a Book website. This site contains all the information you need to buy, review, and use APE.
In 2011 the publisher of Guy Kawasaki’s New York Times bestseller, Enchantment, could not fill an order for 500 ebook copies of the book. Because of this experience, Guy self-published his next book, What the Plus! and learned first-hand that self-publishing is a complex, confusing, and idiosyncratic process. As Steve Jobs said, “There must be a better way.”
With Shawn Welch, a tech wizard, Guy wrote APE to help people take control of their writing careers by publishing their books. The thesis of APE is simple but powerful: When a self-publisher successfully fills three roles—author, publisher and entrepreneur—the potential benefits are greater than with traditional publishing.
Guy and Shawn call this “artisanal publishing.”
Artisanal publishing features writers who love their craft, and who control every aspect of the process from beginning to end. In this new approach, writers are no longer at the mercy of large, traditional publishers, and readers will have more books to read.
APE is 300 pages of tactical and practical inspiration. People who want a hype-filled, get-rich-quick book should look elsewhere. On the other hand, if you want a comprehensive and realistic guide to self-publishing, APE is for you.
“There must be a better way.” - Steve Jobs
“As digitization creates a revolutionary opportunity for writers to become their own publishers a new self-publishing infrastructure has emerged. This book will become the standard guide to this new publishing universe.”
Jason Epstein, former editorial director of Random House and co-founder of On Demand Books.
“Nuts, bolts, and inspiration too. Once again, Guy delivers, kicking the shiitake out of anyone who would tell you that you shouldn’t, wouldn’t or couldn’t write a book.”
Seth Godin, author and founder of The Icarus Project.
“Guy’s book is the perfect companion on the journey of independent publishing and great reading for the millions who aspire to become authors.”
Atif Rafiq, General Manager, Kindle Direct Publishing at Amazon.com
“APE is easily the most comprehensive, best organized, nuts-and-bolts-useful work on self-publishing I’ve seen to date. I think Guy has written the bible on self-publishing, and I expect it will be recognized—and widely used—as such.”
Barry Eisler, bestselling novelist of the John Rain series including The Detachment, Requiem for an Assassin, and The Last Assassin.
"Perhaps the greatest contribution of this book will be that some individuals who have great ideas but haven’t felt they could write a book or get it published will now be empowered to start their journey."
"Choosing a self-published ebook for a Jack Covert Selects review is unprecedented. Choosing to recommend a book about self-publishing is also pretty odd, since we make our livelihood selling books with paper pages and highly designed covers and a traditional publisher behind the scenes. But, this is no ordinary ebook."
"It’s perfect for beginners or those still fairly new to the industry, and it’s also useful for people looking for a way to balance the three acts (author, publisher, and entrepreneur), and people who could use some marketing help."
"...the fact that there is currently no existing sponsorship or other business relationship between Guy Kawasaki and Kindle Nation Daily, allows me to be absolutely authentic and unburdened in telling you that this is a book that every author, literary agent, or other participant at any level of the book or ebook publishing industry needs to read, preferably today."
"APE goes beyond the how-to-publish niche, and beyond author marketing. Instead it combines tactics and resources to help you build a powerful and successful publishing project from a respected industry leader who took on the tasks and learned self-publishing step-y step, with no shortcuts."
“Guy Kawasaki and Shawn Welch provide a clear picture of today's possibilities with great details to self-publish a book. A good reason to write a book is to leave a legacy that could inspire people, APE is an Absolute, Practical, and Effective book that can help you to do so.”
"I started reading and found myself so immersed in it that I immediately recognized that it is not just a novel or book or non- fiction like any other but the very bible one can use to build a career, a vocation or whatever you wish."
"APE is not only a guidebook through the publishing revolution, it is an invaluable tool because it gives you the information to take control of your writing career and successfully reach your publishing goals no matter where you currently are in the process."
"Although this book is primarily intended for someone who is interested in self-publishing their own work, I'd heartily recommend it to anyone involved in the the publishing industry, particularly on the writing side."
"Once you decide that writing a book will actually benefit the reader, then you should seriously consider purchasing APE: Author, Publisher, Entrepreneur – How To Publish a Book as Kawasaki puts together in 268 pages (excluding acknowledgements, glossary etc) a definitive guide to self publishing your own book."
"APE – Author, Publisher, Entrepreneur is a comprehensive book that will benefit both new and experienced authors, just as it will help you navigate print and the mind-numbing nuances and options involved with digital publishing."
"The authors are great teachers of this rapidly expanding area of self-publishing. It’s as if you are visiting with two people who have invested many hours in understanding self-publishing and are sharing their insights with you."
"It’s the one book for any aspiring author, if for no other reason, than it points out what to expect and what you really need to know, and in some cases, be wary of, when considering writing, publishing and/or marketing a book, whether printed, hard bound, soft cover or digital."
"If you are going to “write” a book whether it is on the traditional (dead) format of beating your head against the wall with rounds and rounds of rejection letters from the Brick and Mortar Publishers OR if you decide to do all the hard work via e-book, this is the INFORMATION YOU’LL NEED to make that decision and get it done! "
"... even if you plan to go the traditional publishing route, Kawasaki and Welch give a lot of information you can use - They gave me new information about social media, writing tools, branding, and marketing."
"More than the actual content of APE, thought, it’s the effect of that content that I find most compelling: I find myself completely rethinking my next concept for my next book. And any book that can change minds that way is a keeper."
"And unlike many self help books out there this one written by Guy Kawasaki and Shawn Welch actually gives you insights about the process from all angles – the creative, the business and the promotion aspects of publishing a book on your own."
"The original Apple evangelist/author/entrepreneur and jack-of-all-trades, Guy Kawasaki, has co-authored a book that any aspiring author needs to pick up: "APE: Author, Publisher, Entrepreneur: How to Publish a Book" (US$9.99)."
"In my opinion, APE really is an excellent and very practical and detailed guide to self publishing; and if you already have a book written or partly written, or simply have an idea that you know will make a good book, it’s a must-read."
"If you are a writer, and you are disgusted with traditional publishing, don’t want to deal with that hassle, or simply would rather publish your work yourself, APE is the best book I’ve come across for doing your own publishing."
APE is currently enrolled in Kindle Direct Publishing (KDP) Select. This means APE ebooks are exclusive to the Amazon Kindle for 90 days. Once this exclusivity is lifted, APE will be released on the iBookstore, Nook, Google Play, and via direct PDF download.
Tools and Resources
SPIT (Self-Publishing Intelligence Test)
Take this quiz to determine how much you already know about self-publishing.
We’ve made a lot of great downloadable resources available for APE. We only ask that you share this page on your social network before you download them. It’s quick, it’s easy, and it helps people learn about the greatness that is APE!
The following downloads are available after you share this page on your social network:
MCAT (Mandik Copyediting Aptitude Test)
Use the MCAT to test copyeditors. The copyeditor of APE, Rachelle Mandik, created this test. Send the test document to copyeditors and ask them to “Track changes while editing.” (If the copyeditor doesn’t know how to do this, it’s an automatic fail.) Then compare their copyedits to Rachelle’s answer key.
Use this Word document to write your non-fiction or fiction books. The document contains the sections and Word styles used to create a book that’s easy to organize and lay out.
Use this InDesign document to lay out your book. It contains the InDesign styles to lay out your book without having to learn InDesign from scratch.
Use this contract template to hire editors, designers, and other consultants. This document protects you and the consultants that you hire in an equitable manner.
Guy Kawasaki is the author of APE, What the Plus!, Enchantment, and nine other books. He is also the co-founder of Alltop.com, an “online magazine rack” of popular topics on the web. Previously, he was the chief evangelist of Apple. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.
Shawn Welch is the author of From Idea to App, iOS 5 Core Frameworks, and iOS 6 for Developers as well as the developer of several iOS apps. Previously he worked as a senior media-editor for Pearson Education. He also helped pioneer many of Pearson’s earliest efforts in iPad solutions. Welch has a BS from Kansas State University.